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CNN: "Free Newspaper Makes Headlines" http://business.blogs.cnn.com/2010/10/21/is-african-media-becoming-more-free/   The latest newspaper in Mozambique is printing nearly 10 times as many copies previous papers – and it’s free. The model behind the newspaper is nothing new, like many websites or basic cable, the organization is making money from advertisers, not readers. Erik Charas, the publisher of Verdade (or ‘truth’), says he’s not a newspaper man, but a social entrepreneur who hopes to encourage knowledge and ambition throughout Mozambique with this latest business venture.   Although his readership is primarily low income, Charas says they still have a lot of buying power. He explains that his readers could use the dollar they would have spent on the newspaper and buy a coke or airtime for their cell phones. Companies wishing to advertise such products and services could stand to gain quite a bit from this previously untapped audience. Charas explains the value of a free paper beyond access to information for readers as well – “you don’t have to make a choice feed your brains or feed your stomach, ultimately you have been empowered because your dollar counts.” The advertisers hope the readers will choose to make that dollar count towards their bottom…